This was done by Chris Taylor of the Creative Beard design firm. The client is obviously involved in the entertainment industry which is evident and a prominent factor when looking at the design. The way Taylor blends the silhouette of a gun and a camera is the dominant factor and pun intended in many ways. His approach may have been to use film terms to his advantage as well as the Company's name. For example, the fire part of Stellfire Entertainment could have been used in many ways but he chose to use the idea of a gun. The association that filming is also called "shooting" in film terms was a pretty good door way that he chose. I also appreciate the fact that the image has sort of a ghost like feel to it. Also associating it to other factors in the industry like it could be a negative in film. I believe the simple characteristics and the obvious message it portrays makes it a successful logo that people will immediately recognize.
